Friday, July 9, 2010

Ebook The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Ebook The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably


The Strategy and Tactics of Pricing: A Guide to Growing More Profitably


Ebook The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

About the Author

Thomas T. Nagle, Ph.D., is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement. Georg Müller, Ph.D., is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.

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Product details

Hardcover: 352 pages

Publisher: Routledge; 6 edition (November 13, 2017)

Language: English

ISBN-10: 113873750X

ISBN-13: 978-1138737501

Product Dimensions:

7 x 10 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

47 customer reviews

Amazon Best Sellers Rank:

#296,210 in Books (See Top 100 in Books)

Well, I had to get it for a class, so didn't have a choice in the book. It did what the professor asked. I would actually have recommended that the teacher look into another book, or be more willing to help (a separate issue not related to the book). Some of the content was not well explained, so unless you have a helpful professor or really understand the subject, not the easiest to use.

Since the first edition in 1987, Tom Nagel's "The Strategy and Tactics of Pricing" has been the standard pricing text and an indispensable guide to value-oriented pricing for students and practitioners alike. All the major pricing topics are expertly covered with a good balace between theory and practice. As one very interested in this important topic and about to publish his own pricing book, I can highly recommend this work as there is nothing comparable on the market today.

I took a basic Econ class in college but recently got a job working in a pricing department at a fortune 500 company... Yikes, right? I had to learn about pricing quickly so I would have a framework to discuss pricing with my co-workers (I do the more technical side of reporting, so it's not strictly necessary I understand. But it sure helps :-).I heard about this book via MIT's Open Courseware, where it is used in a grad level class on pricing. As you can imagine, I was intimidated since I'd only ever taken one, basic econ class in college. But I was desperate to learn and this book came highly recommended on just about every forum on pricing I came across.And you know what? I have been floored by how accessible this book is. All of the concepts are neatly laid out, explained thoroughly and given relate-able business cases so you can understand the concepts and their importance to modern business practice. As a result I actually understand what market baskets are, why product differentiation matters to pricing and I'm starting to grasp how to implement new pricing structures in our ever expanding market. I feel like an actual asset to my team ;-).I am very happy with this book and would recommend it to anyone who needs to lean about pricing. Totally worth the $50.

As a buyer: I'm understanding why stores offer me certain prices and discounts, and why I choose what I choose...As a seller (reason why I bought the book): This book is very proffesional. Goes straight to the point. Very orginized structure. Evidently, it is written for people who are already in the business, not for new entrepeneurs. I'm highlighting many things because this is one of those books that you want to carry with you and use it as refference...

Needs a Kindle version. A lot of information from the older editions have been edited out which is a shame because they were very good.

HATE marketing but this book was clear and it actually helped me understand more about marketing

An evolving timepiece that encapsulates the best MBA in a single book.

The content of the book is five stars. It loses one star for the tiny font, and general quirkyness derived from what I attribute to a lack of optimization to the Kindle.

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably PDF

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably PDF
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably PDF

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